Price can be an important thing
When you are using mobile computing, the price structure of the service that you are using will be important to you because it can determine whether you can afford the service or not. The increases in the numbers of people who are subscribing to the wireless service are impressive.
This will have implications for the pricing strategy of the whole mobile computing industry. If the increase in the numbers of people is not matched by an increase in the number of providers, it becomes a seller’s market and they will make efforts to ensure that customers are always at their mercy. However if the number of providers is disproportionately high then it will become a buyer’s market and the prices will go down.
At the same time the number of people who wish to use internet services has grown with the knock on effect that many of them want to use the mobile computing services that are now available. However the internet will always remain a buyer’s market because literally everyone can join it. What is interesting is the level at which mobile computing is interacting with things such as social media and email to create a symbiotic relationship that develops each party.
The developing world has not yet reached its full potential for mobile computing and I am sure when they reach it the market will expand beyond recognition. It started with the mobile phone. What started as a status symbol ten years ago is now an essential service for all and many developed countries will have a mobile phone network that connects people from the remotest parts of the country. The surge in subscription rates is not looking as if it will let up at all and therefore it appears that we will be in for the long haul with services that have to feed a greedy public.
Economic development simply means that mobile computing has to be enhanced. This is when governments will start to take an interest in the industry. As international development agencies are busy prescribing pre-packaged solutions for development, the advent of mobile computing will be very much encouraged if only to give credence to the claims that technology is the key to development.
Government can do a number of things to increase the subscription rates. First of all it can create a liberal environment in which private companies can bid to provide mobile computing services to the public. It can likewise withdraw these licenses if it feels that public policy requires it.
The final question is whether the industry will be able to cope with the increased subscription levels. I am optimistic that this can happen not least because the mobile computing has shown a history of being able to adjust to abrupt changes in the market. Sometimes the industry even predicts the changes that are about to occur and makes pre-emptive changes. Therefore it seems likely that the subscription numbers will not overwhelm the mobile computing industry.